October 2022 E-Connect Daily
Benchmarks:
6 metrics to track brand performance
These six key brand measurements follow customers through every stage of the buyer journey, allowing marketers to evaluate brand awareness, brand loyalty, and everything in between—ensuring that your brand is highly evaluated at each stage.
Quote
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
– Joe Chernov, CMO, InsightSquared
From The Web
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