July 2021 E-Connect Daily

Daily Printing | July 20, 2021

Paper Route
Survey shows consumers still want paper communication

In the name of “going green,” many companies are ditching the paper communication route. While consumers still want to be environmentally conscious, they are aware that electronic communication also has negative environmental impacts and companies going digital is often only a way for them to cut costs. A recent survey commissioned by Two Sides North America and conducted by international research firm Toluna found that consumers don’t want to be cornered into digital-only communication. Here is what they are saying:

Quote

“Marketing agility has become a mandate and leaders need to orient their people, process and technology around the customer and drive innovation to do that effectively.”

– Ann Lewnes, Chief Marketing Officer for Adobe, on how marketing agility became a mandate for the new customer experience

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