BREAKOUT QUOTE "The challenge of these times is not the ambiguity but rather our appetite for ambiguity" Season's best and happy new year. Or is it? Sometimes it doesn't seem to be the "best" or the ...
Read MoreDanielle from Danielle Alexander Design tours Daily Printing.
Read MoreHope Abounds in the New As the new year approaches, it's natural to feel a sense of renewal and possibility. The fresh start that a new year brings can be invigorating, and it's a great time to set ...
Read MoreYour Keys to Growth: Best-selling author John David Mann dishes on fear and success John David Mann is an award-winning author whose writings have earned the Nautilus Award, the Axiom Business Book ...
Read MoreBenchmarks: 6 metrics to track brand performance These six key brand measurements follow customers through every stage of the buyer journey, allowing marketers to evaluate brand awareness, brand ...
Read MoreAn e-mail about print Q&A with Linda Bishop, President & Chief Sales Officer, Thought Transformation Linda Bishop is passionate about sales and marketing, and she believes the best way to ...
Read MoreDeciding Factors: Survey highlights how B2B buyers make their decisions When it comes to what influences a B2B buyer’s purchasing decision, 84% say the vendor’s content has a significant impact. ...
Read More5 marketing tips you can (and should) try now Oh how the times change. Over the past 30-plus years, I have seen a good bit of it in the business world, especially in marketing. Let’s face it: ...
Read MoreWhy empathetic marketing still is the path forward You have heard the old adage about walking a mile in someone else’s shoes. To be successful, marketers do not have to walk in their customers’ ...
Read MoreElevate your brand Abu Noaman is the CEO of Elliance, a strategy, branding and marketing agency that combines creative, story and data to create inflection points for clients. He founded the company ...
Read MoreStay Golden: Direct mail campaigns worth the extra cost In the day and age of digital marketing, direct mail can seem like an antique strategy. The cost of a direct mail campaign is about twice that ...
Read MorePlanning Resilience: Ideas for managing your marketing supply chain Just about every supply chain has been impacted negatively across the globe. And while marketers are mostly focused on customers, ...
Read MoreProcurement expert on outsmarting supply chain issues Sarah Scudder is a self-proclaimed supply chain nerd. She is a sustainability nut and lover of all things Bradley Cooper. She’s been trying to ...
Read MoreOn the Horizon: 5 Major Trends Every Marketer Must Know As we move further into the new year, marketers are scanning the horizon for new insights and trends. In Salesforce’s 7th annual “State of ...
Read MoreThat’s a Wrap: 3 gift ideas on how marketers should engage marketers in the new year As a marketer, it can be difficult to engage with other marketers. They are likely to know your moves and might be ...
Read MoreIn Brands We Trust Consumers expect more action from today’s brands Everyone already knows that people base their purchasing decisions on emotions rather than logic. In today’s world, which seems ...
Read MoreHead of the Table: Marketing uses content to take on bigger role The creation of content has been a popular topic among marketers for the last few years. During the cocooning of the past 18 months, ...
Read MoreCombining Art and Strategy Entrepreneur and marketer shares thoughts on the state of marketing Fallon Anawalt is an entrepreneur with a strong background in marketing. She grew up helping her dad on ...
Read MoreHurdling Marketers must adapt to win The shift of live events to virtual threw everyone through a loop and left people craving connection. According to ON24, almost three-fourths of respondents are ...
Read MorePaper Route Survey shows consumers still want paper communication In the name of “going green,” many companies are ditching the paper communication route. While consumers still want to be ...
Read MoreRefocus The importance of value-based marketing In Deloitte Digital’s recent report, “Navigating Uncertainty: The Protector, the Pragmatist, and the Prevailer,” 16,000 people were surveyed about the ...
Read MoreSpeak to the Heart Why connecting with your customers is more important than ever If you ask Deb Kwiatt the secret to marketing, she will tell you that the answers lie in your customers. Listen to ...
Read MoreHere to Stay Which marketing trends will survive the pandemic There’s been a lot of talk about what to expect in the “new normal.” Customer behavior is not the same as it was a year ago and is still ...
Read MoreThe Hangover March 17th is always a bit of a party. The morning of March 18th, however, can be a bit of a struggle. The queasy stomach, the headache and the general malaise of the morning after is ...
Read MoreWhere the Heart Is Understanding the ins and outs of family businesses You can’t choose your family, but how does that impact the family business? Family conflict and different ideas and leadership ...
Read MorePut Your Money Where Your Content Is Top predicted areas for content marketing investment in 2021 Welcome, 2021 and the new challenges of the year. That is, on top of the ongoing challenges from last ...
Read MoreCultivating Trust In Deloitte Insights' recently published "2021 Global Marketing Trends" report, the loss of confidence among executives to influence their peers is staggering but not all that ...
Read MorePandemically Yours How marketers connect with customers during COVID-19 Have you been there for your customers? Successful marketers embraced the pandemic as an opportunity to show their support and ...
Read MoreWhat Now? Creative leaders discuss how to move forward In a roundtable discussion, we share the insights of three agency principals amidst these confusing times: Billy Mitchell, founder and CEO of ...
Read MoreTaking the Initiative Strategy execution expert on ruthless consistency Strategy. Change. Leadership. Michael Canic, PhD, is an expert in them all. He currently serves as the president of Making ...
Read MoreThe Device Vice Report shows increased use of devices It’s a digital world. The turn towards devices and the internet happened long before COVID-19, but the lockdown and social distancing exacerbated ...
Read MoreObstacle Course Barriers to creating effective content Creating content leads to business success, so why isn’t everyone doing it? Some businesses simply do not have the time, materials or bandwidth. ...
Read MoreCustom Content FAQ The most common questions about content marketing Content marketing. While the concept has been around for hundreds of years, it did not gain popularity under its coined term until ...
Read MoreStep It Up The power of content marketing in the new normal There is no doubt about it—the new normal will bring challenges and continuous change. Businesses will need to step up their game in order ...
Read MoreThe Crown Jewels How custom content makes your business shine Remember the last time that a salesperson called you without warning and yakked about their product? Most likely, they lost the sale and ...
Read MoreMove Along Survey shows consumers ready for normalcy In March, the United States joined many other countries in shutting down. Brands pivoted their messaging to be appropriate and sensitive for the ...
Read MoreWorth Every Penny 8 points to justify your content budget in a crisis Departments everywhere are fighting tooth and nail for their budgets, and marketing is often first to see cuts. How do you defend ...
Read MoreCarry On 4 tips for battling adversity Good and bad times are bound to come and go in our lives. Businesses know how to handle a few curveballs, but the recent weeks have brought a colossal upheaval ...
Read MoreReboot 5 steps to reopening your business Empty office buildings. Working from home. Constantly checking the news. Our lives are consumed with the effects of the coronavirus pandemic. But what ...
Read MoreWhat Now? COVID-19 is wreaking havoc in our lives and confusion abounds. We are all dealing with turmoil, whether it is in our businesses or homes. Social distancing is for our safety, but we cannot ...
Read MorePull up a chair 9 ways to turn your home into a workspace By Jill J. Johnson Working from home. The concept suddenly has been thrusted into our daily lives. And while many entrepreneurs have long ...
Read MoreLead from the front Brand Extract's Bo Bothe on finding your focus in times of crisis Authenticity. That is what Bo Bothe says is the driving factor behind a brand’s continued success. It is about ...
Read MoreHome is the new HQ Your 3-step plan for running a virtual company Pre-COVID-19, a number of companies were already embracing the whole virtual office experience. So while the trend is not new, more ...
Read MoreEmergency Kit Best practices for crisis management Empty offices. Cancelled events. A slew of layoffs. The outbreak of the coronavirus (COVID-19) is negatively impacting businesses across the globe. ...
Read MoreIt is time to put cold calling on ice By Tara Bryant The heyday of cold calling took place when most people still used phones, before web-based lead generation. But I rarely made cold calls during ...
Read MoreWhy finding a cause to back is the strategy your brand needs now Shahla Hebets, founder & CEO, Think Media Consulting Smart. Relevant. Authentic. When it comes to helping her clients create the ...
Read More2020 is here, and with the new decade comes new trends. Staying on top of these is a great way to keep your brand sharp and modern. Branding is the perfect way to tell the world who you are, and you ...
Read More‘C.A.P.’ it — Another sales acronym you can use By John Waid Don’t you wish you felt like someone wasn’t trying to sell you something all the time? Wouldn’t it be nice if the salesperson was really ...
Read MoreNovember E-Connect 2019 Q&A with Tom Edwards Technology trailblazer on what you should be on every marketer’s to-do list You might recognize a few of the brands that Tom Edwards has worked with ...
Read MoreSurvey shows the benefits of personalization From adding an extra shot of espresso to your morning coffee, to putting your dog’s picture on your phone case, personalization is everywhere. Today’s ...
Read MoreWhy saying “thank you” matters Remember the last time a client, a boss or a co-worker gave you a handwritten thank you note to say you were doing a good job? What about a client? Has one ever slipped ...
Read MoreBusiness thought leader on why reinvention is the mother of all successes It seemed pretty easy. You write a New York Times best-selling book, and then sit back and wait for people to knock down your ...
Read MoreTake note Survey shows why print still matters in our every day lives If printed materials no longer existed, how would you react? It is an interesting question.
Read MoreBuilding impressions while building your brands We are brand builders. We all want our brands to be successful. Building impressions is a success principle that uses the principles of branding beyond ...
Read MoreAudience outreach How content can help connect you and your community If your community believes in your brand’s message you win. That’s where content comes in
Read MoreData Lessons In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into action is easier ...
Read More2019 Edition: Practicing the art of leadership In his latest book, “The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures,” Jeffrey Hayzlett provides the blueprint of ...
Read MoreMessaging strategies of successful branding firms Why should anyone care about your product or service? Before you begin communicating with your audience, ask yourself that question.
Read MoreWheels up – Landing the perfect buyer persona If there is one bullet on every marketer’s to-do list, it’s defining the ultimate buyer persona.
Read MoreBuilding your brand one partnership at a time It takes a village. If you believe in that approach, you can build your brand. Just ask Amy Graver; she’ll tell you that the foundation for brand ...
Read MoreFirst commercial client press check on our new Komori GL840P 8-color perfecting HUV press! This new technology allows us to get clients to market faster, more economically, and drive revenue sooner.
Read MoreContent: Why it’s the game everyone is playing today Welcome to 2018. In today’s digital landscape, we see millions of pieces of content uploaded daily. With so many new features, it’s enough to make ...
Read MoreFinishing the race… Survey shows marketers not keeping pace with customer data while brands recognize they must move fast to become customer-data-driven enterprises, the finish line is not close.
Read MoreHow to lead in the new age of leadership Brain Braudis has heard the question asked a hundred different ways. As a leader, how can you make a difference?
Read MoreThe art of overcoming price objections My work in lead generation results in a special by-product. Pricing discussions. What I have found is that there is a framework and language that clients find ...
Read MoreInfographic: The ABCS of Gen Z Accenture estimates annual spend by millennials in the U.S. will be somewhere in the ballpark of $1.4 trillion by the year 2020, representing 30% of total sales.
Read MoreWhy Your Story Matters A tough challenge for many in business is convincing enough prospects to hire them. To become more persuasive, it pays to know how we are hardwired for stories. If you want ...
Read MoreAmanda Setili has seen it a lot. Two sides, two opinions and no resolution in sight. She lives for these moments. Ask Setili and she’ll tell you that while building a unifying consensus among your ...
Read MoreWhat are the biggest goals for small business owners in 2018? According to Infusionsoft’s “2018 Small Business Marketing Trends Report,” 31 percent say that driving sales tops the list, with 25 ...
Read MoreWhy salespeople suck at listening We love sales. But we hate feeling “sold to.” Everybody does. Though, if you talk to any sales person, they’ll tell you they’re not like that. Alas, they usually are.
Read MoreContent is getting so much play these days that it can start to seem like noise. Creating content just for the sake of creating content is not a strategy. Connecting with your audience through the ...
Read More3 newsroom lessons to improve your sales story Humans are natural storytellers. We gravitate to stories – whether around a campfire, the office water cooler or on Netflix. The world of sales is no ...
Read MoreThe art of being intimate – and why it matters today Mayur Ramgir has seen it too many times with the brands he works with. When a company first starts out, it is likely to know its customers on a ...
Read MorePoint Blank – 4 self-inflicted missteps that can land your brand in trouble Blockbuster. Remember them? In a time that seems far, far away, the 9,000-store video rental chain seemed to be everywhere. ...
Read MoreBuilding relationships for the long haul Q&A with Bill Schiemann Bill Schiemann knows a thing or two about this whole premise of staying engaged and connected with the communities you belong to. ...
Read MoreMeasuring Up How do you measure marketing success? It’s a question today’s marketers ask themselves a lot.
Read MoreCreating Your Sales Playbook Follow the instructions. Seems every time something gets off track, that’s the best course of action. Take your sales process – it works best when you build a playbook ...
Read MoreSo, you want to be a market leader? Go ahead, ask Ken Rutsky the question. What does it take drive a market? To be a leader? And, in today’s highly competitive and ever-shifting landscape, just how ...
Read MoreGet Your New Year’s Resolutions Here – What trends do you need to put on your watch list? It’s December. Time for our annual resolutions. Time to craft the perfect to-do list of items that will help ...
Read More2017 is coming – What trends do you need to put on your watch list? Before he shifted his career to helping brands manage and promote their programs, from start ups to billion-dollar enterprises, ...
Read More5 plays to add to your 2017 marketing playbook You can say this about 2016 – it hasn’t been boring. Heading into 2017, the momentum will continue to surge in areas like content marketing, marketing ...
Read MoreDisruption As the trail gets steeper, the effort and investment become greater. You do not use all of your energy at the bottom of the trail, much like you don’t use your most expensive tools at the ...
Read MoreMapping The Customer Journey As the trail gets steeper, the effort and investment become greater. You do not use all of your energy at the bottom of the trail, much like you don’t use your most ...
Read MoreBuilding your strategy for effective sales No matter how detailed a sales plan may be, results are what matter. This is why Matt Sharrer wants his clients to do a little soul searching. He asks tough ...
Read MoreChange is in the Air The “Future of Jobs Report,” which was created in 2015 in collaboration with the Global Agenda Council, states that, “Disruptive changes to business models will have a profound ...
Read MoreAn infographic on how much we use technology and why powering down can lead to deeper connections.
Read MoreHow loyal are your customers? Scaling a business is not about growth. It is about magnifying your business and stretching it beyond the comforts of your current structure. It is about 200% growth, ...
Read MoreA Recipe to Scale Scaling a business is not about growth. It is about magnifying your business and stretching it beyond the comforts of your current structure. It is about 200% growth, bonuses, ...
Read MoreRomancing Your Brand Social change agent Tim Leberecht on why romance still matters today
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