June 2019 E-Connect Daily

Daily Printing | June 15, 2019

Building impressions while building your brands

We are brand builders. We all want our brands to be successful. Building impressions is a success principle that uses the principles of branding beyond a name and logo by applying them to five key components that lead to building a more successful brand.

Quote

"The ability to evolve is creating the DNA within an organization to be able to recognize signals, adapt to signals, hear your consumers, lead your consumers, anticipate your consumers."

– Ed See, partner at McKinsey & Company, on why it is important for marketers to future proof their brands

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