April 2017 E-Connect Daily

Daily Printing | April 05, 2017

Measuring Up

How do you measure marketing success? It’s a question today’s marketers ask themselves a lot.

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Quote

“Consolidation (of data) provides one common view of what’s working and what’s not working. This way, everyone can agree on how to measure effectiveness and how to improve it without necessarily always throwing more technology at it.”

– Andrew Frank, VP, Gartner

From The Web

ROI Tracking – Justify Your Spending in 2017

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Ari Wallach: 3 ways to plan for the (very) long term

We increasingly make decisions based on short-term goals and gains -- an approach that makes the future more uncertain and less safe. How can we learn to think about and plan for a better future in the long term ... like, grandchildren-scale long term? Ari Wallach shares three tactics for thinking beyond the immediate.

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